We shot this in Prague and New York where we covered over 30 vignettes to be used as intros and outros for Sears’ holiday promos. I worked with c0-director, Bowe King, to develop all the concepts to wrap all the promotions that would come during the holiday season. It was a massive, exhausting undertaking. We wanted to generate a ton of “opens” and “closes” to bookend a holiday season’s worth of promotions…. a lot.
The videos include a fun “Behind-the-Scenes” that our production company created for us, a Director’s Cut of the live-action we shot and an example of one of the promos that used the footage.