Working with ECD and Director, Angus Kneale who went on location in New Zealand to shoot the plates, I co-directed the CG in this epic execution for Bose Videowave – an HDTV with built-in, signature sound quality of Bose surround sound technology. We had the great opportunity to work directly with Bose to develop a wide range of approaches to promote the new Videowave TV. During a day-long working session with their marketing team and after exploring many different approaches including motion graphics and design-driven avenues, we arrived at this live-action/CG integrated approach to demonstrate the realism of the product’s technological prowess.